Learn how to serve personalized ads on your streaming content. Discover the importance of ad personalization, how it works, and more.

Premium streaming experiences are transforming live events by offering personalized interactions, immersive features, and exclusive opportunities that go beyond traditional video feeds. As audiences increasingly demand more than basic video streams, content owners across live sports, iGaming and live auctions discover new ways to captivate viewers while unlocking substantial revenue streams.

Dolby OptiView helps you engage more and earn more. At IBC 2025, we invite you to discover our latest innovations.

Roku is the most popular streaming platform in the United States and plays a key role in the streaming landscape. For content publishers, especially those focused on live sports, it is an important platform to reach wider audiences. In this blog post, we explore the challenges of video playback on Roku and explain how solutions like Dolby OptiView Player can simplify workflows and deliver premium sports streams across all screens, including Roku.

Streamers can now use OBS to enable enhanced broadcasting with Dolby OptiView Streaming. Viewers get an optimized experience by choosing from multiple bitrate options. For operators, OBS automatically generates multitrack videos, removing the need for extra transcoding software or hardware and helping reduce operational costs. Check out our short demo video and step-by-step guide in the blog post.

Discover how flexible latency optimizes iGaming experiences, reduces infrastructure costs, and increases revenue across different game types and betting scenarios.