SERVER-GUIDED AD INSERTION
Maximize revenue and boost viewer engagement
Grow ad revenue with personalized ads, get better insights, achieve higher scalability, and monetize every moment thanks to innovative ad formats with Dolby OptiView Ads.
THE DOLBY DIFFERENCE
Reimagine advertising experiences
Maximize engagement and revenue through non-intrusive ads with Server-Guided Ad Insertion (SGAI).
Boost engagement
Upgrade traditional advertising with smoother playback or enhance viewer experiences with L-shape or double-box ad formats.
Personalization
Gain greater control over ad order and delivery for better utilization of your inventory, with content that is highly personalized to your viewers.
Optimize efficiency & scalability
Flexible ad scheduling through API or SCTE triggers, eliminating the need for a central stitcher or session manager.
Better insights
Enhanced ad analytics with rich insights into performance and user experience.
Enable novel ad experiences
Transform your viewers’ ad experience through innovative and non-intrusive ad formats.
L-shape ad experience
Double-box ad experience
Overlay companion ad experience
Background ad experience.
Customers & Partners
HOW IT WORKS
Dolby OptiView Ads explained
Dolby OptiView Ads uses Server-Guided Ad Insertion (SGAI) to enhance viewer engagement and boost ad revenue. SGAI manages ad break signaling on the server side, while the video player handles personalization, ad insertion, and beaconing. Integrated with Dolby OptiView Player, this ensures smooth, low-latency ad experiences and personalized delivery for a global audience.
Maximize your ad revenue
Customers using Dolby OptiView Ads see a significant boost in KPIs
Server-guided ad insertion
The future of ad insertion
The technology behind Dolby OptiView Ads combines the best of Client-Side Ad Insertion (CSAI) and
Server-Side Ad Insertion (SSAI), providing a superior, simpler, and more cost-effective ad experience.
GO BEYOND ADS
Engage your fans like never before
Dolby’s SGAI solution isn’t just for ads—use it to seamlessly integrate multiple content streams, enhancing the overall viewing experience. The versatility of SGAI opens up new possibilities for content delivery and viewer engagement.
Explore more content about Dolby OptiView Ads
Why SGAI is Designed for Low Latency Streaming
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How Server-Guided Ad Insertion (SGAI) Drives Higher Ad Revenue in Live Streaming
In this blog post, we’ll explore the key advertising performance metrics—like eCPMs, fill rates, and more—that show …
What is SGAI (Server-Guided Ad Insertion) in Streaming?
Server-Guided Ad Insertion (SGAI) is an advanced ad-insertion technology that combines elements of both Client-Side Ad Insertion …
Create new ad experiences with Dolby
Ready to boost your ad revenue? Create engaging experiences to captivate your audience with Dolby OptiView Ads.
FAQs
Client-Side Ad Insertion (CSAI): CSAI excels in scalability and personalization. However, it is easily blocked by ad blockers and has limited cross-platform support.
Server-Side Ad Insertion (SSAI): SSAI offers excellent cross-platform support and is robust against ad blockers. On the downside, it is difficult and expensive to scale, and its personalization options are limited.
Server-Guided Ad Insertion (SGAI): SGAI combines the best features of both CSAI and SSAI. It provides great cross-platform support and personalization capabilities, is easy to scale, and remains robust against ad blockers.
Read more information in this blog post.
We’re excited that you’re interested in trying SGAI with Dolby OptiView Ads! To ensure we support your specific use case effectively, we’d love to learn more about your needs. Please reach out to us directly, and one of our experts will guide you through the next steps.
SGAI enhances ad fill rates by ensuring that ad requests are only made when there’s a high likelihood the viewer will actually watch the ad. This approach increases the chances of successful ad delivery.
As a result, CPM (Cost Per Mille) values also rise—driven not only by higher fill rates but also by factors like personalized ad content and improved viewability tracking. These combined benefits lead to better ad performance and increased ad revenue. Read more about SGAI metrics in this blog post.
