Dolby OptiView is heading to NAB 2026 to showcase the technology foundation behind immersive and interactive live sports streaming. From shared fan moments and premium audio‑visual experiences to context‑aware monetization and new interactive workflows, Dolby OptiView empowers sports platforms to engage every fan and elevate every moment.

Discover how advertising is transforming the future of live sports streaming in our latest StreamOn session.

Premium streaming experiences are transforming live events by offering personalized interactions, immersive features, and exclusive opportunities that go beyond traditional video feeds. As audiences increasingly demand more than basic video streams, content owners across live sports and sports betting discover new ways to captivate viewers while unlocking substantial revenue streams.

Roku is the most popular streaming platform in the United States and plays a key role in the streaming landscape. For content publishers, especially those focused on live sports, it is an important platform to reach wider audiences. In this blog post, we explore the challenges of video playback on Roku and explain how solutions like Dolby OptiView Player can simplify workflows and deliver premium sports streams across all screens, including Roku.