Look ahead at the future of auction technology for online auctioneering. Explore top trends that are shaping the auctioneering industry.

Ad insertion isn’t just a technical choice; it’s an economic one. Each architecture defines a different balance between cost and yield. Client-Side Ad Insertion (CSAI) minimizes infrastructure expense but limits coordination and scale. Server-Side Ad Insertion (SSAI) improves reliability and ad completion but is expensive and offers weak personalization. Server-Guided Ad Insertion (SGAI) rebalances control between server and player, delivering SSAI-quality playback at far lower cost than SSAI while restoring real-time targeting and client-side measurement.

SGAI’s efficiency comes from architectural simplicity: one shared manifest, just-in-time ad calls, and player-level beaconing. As the article shows, the result is higher CPMs, stronger fill and match rates, and lower total cost of ownership.

Discover the fundamentals of effective cost per thousand impressions (eCPM). Understand what eCPM is, how to calculate it, how to improve it, and more.

Discover personalized interactive video and how it functions. Explore the benefits and uses of personalized video.

Amazon has officially launched Vega OS, a Linux-based operating system built with React Native and web technologies, replacing Android-based Fire OS on new Fire TV devices. This shift gives Amazon full control over its streaming stack and introduces a new development environment via the Vega Developer Tools (formerly known as Kepler). In this post, we explore what Vega OS is, why it matters, and what it means for video playback and app developers.