Learn what streaming TV advertising is and how it works. Compare ad-insertion methods for advertising on streaming services, review common streaming advertising use cases, and explore frequently asked questions.

Dolby Day for Sports in London brought together industry professionals to explore the future of live sports and the importance of fan-first experiences.

For live sports streaming providers, monetization is key—and ad insertion plays a major role in making it viable. However, traditional ad insertion methods often struggle to meet the demands of live sports, where low latency and uninterrupted viewing are critical. In this blog post, we’ll explore how Server-Guided Ad Insertion (SGAI) is designed for ad delivery in low latency streaming, helping providers balance fan experience with revenue generation.

iGaming operators can maximize revenue by offering online casinos, social casinos, and online sweepstakes, using consistent low latency video streaming to deliver a seamless, engaging experience across all platforms.

The APAC iGaming market is bursting with opportunity, and success in this rapidly growing region hinges on exceptional performance and a deep understanding of its unique landscape, enabling operators to tailor strategies that meet the region’s distinctive demands, securing a competitive edge.

In this blog post, we’ll explore the key advertising performance metrics—like eCPMs, fill rates, and more—that show how our SGAI solution, Dolby OptiView Ads, is driving better monetization outcomes for live streaming providers.