Personalized advertising that engages, converts and retains
Dolby’s personalized advertising solution enables sports, media, and entertainment platforms to deliver fully addressable, non-intrusive ads that resonate with fans. Drive deeper engagement, maximize ad revenue, and scale effortlessly—with Dolby’s solution for personalized advertising in streaming.
PERSONALIZED ADS
Fully addressable ads that pays off
Maximize engagement with personalized advertising tailored to each viewer based on real-time client-side data. Whether it’s the device they’re using, the content they’re watching, or their individual profile, every ad is optimized for relevance and impact.
talk to our teamINNOVATIVE AD FORMATS
Monetize without interrupting the moment
Interruptions kill momentum. That’s why Dolby’s personalized advertising solution supports innovative ad formats. These formats are tailored to viewers’ device types and integrate seamlessly into the live stream—without disrupting the action. From double-box to image overlays, you can monetize more content while keeping viewers engaged.
talk to our teamDESIGNED FOR LOW LATENCY
Monetize without sacrificing speed
In live streaming, every second matters. Dolby’s advertising solution is built for low-latency environments—delivering personalized ads without impacting start-up times or stream performance. Keep viewers fully engaged with high-quality playback while maximizing your ad revenue from start to finish.
Personalized ads with Server-Guided Ad Insertion
Boost engagement and revenue
Interested in learning more about how personalized advertising can benefit your business? We’re here to help you achieve your goals.
FAQs
By using Server-Guided Ad Insertion, Dolby OptiView Ads leverages client-side data to personalize ad content for each viewer. This data helps determine the most relevant ads for each viewer based on factors like their profile, the device they’re using, and the type of content they’re watching. This ensures that every ad feels more relevant and engaging—creating a tailored ad experience for each viewer.
Personalized ads reduce viewer fatigue by showing content that feels relevant and timely. When ads align with a viewer’s interests, they’re more likely to engage—sometimes even finding value in the ad itself. For streaming platforms, this means better viewer retention during ad breaks, improved ad performance, and increased revenue.
With our advertising solution, you can gain detailed insights such as whether the end viewer watched the entire ad, if they viewed it in full screen, whether they muted the audio, and the devices they used to watch it, and more. All these client-side details will be available to you.
