Discover the latest Dolby OptiView innovations
Come connect with the Dolby OptiView team at IBC 2025, where we’ll reveal our latest innovations. Dolby OptiView goes beyond streaming by delivering immersive, interactive, and personalized experiences that keep viewers engaged and drive revenue.
Here’s what’s new:
- Discover how Dolby Optiview Streaming, Player and Ads now seamlessly work together.
- Hear real-world results from the first Server-Guided Ad Insertion (SGAI) implementations.
- Explore our new Dolby OptiView Streaming features including multi-audio support, DVR rewind, live-to-VOD, and multi-CDN capabilities.
- Dolby OptiView Player v10.0 is coming soon. Stay tuned for announcements!
Whether you’re focused on low latency live streaming, cross-platform video playback, or advertising, Dolby OptiView powers life-like moments that captivate audiences and keep them coming back.
Be sure to visit the Dolby booth and book a meeting now.
Featured IBC demos
Maximize viewer engagement with consistent low latency
Live sports, sports betting, horse racing, and iGaming are use cases that demand precision. Dolby OptiView Streaming delivers with configurable latency from 0.5 second to 5 seconds, ensuring viewers stay engaged and in sync with the action.
The demo will showcase:
- 500ms latency for real-time interaction (e.g. horse racing, iGaming)
- 1-2s latency for sports betting, aligning video to data latency
- 5s latency for broadcast-like sports streaming
Unlock new ad revenue with SGAI
Monetizing live sports just got smarter. Our Server-Guided Ad Insertion (SGAI) solution, integrated with Google Ad Manager, enables scalable dynamic ad delivery with device-optimized formats like double-box and L-bar—without interrupting the action.
The demo will showcase:
- Precision-targeted, non-intrusive ad formats
- Playback in low-latency streams
- Layouts tailored to content and device
Talk to us to learn more about how SGAI unlocks new ad revenue.
Beyond the booth: Dolby at IBC 2025
Dolby is not only showcasing its latest innovations. You can also meet us at the following events and presentations. Let us know if you’re attending too, we’d love to meet up!
- Google Ad Manager Partner Innovation Summit (Thursday): We’ll be joining the Google Ad Manager team on Thursday to discover the latest demos & integrations, and to share SGAI success stories.
- CSI Awards Ceremony (Friday evening): Dolby OptiView Ads is shortlisted in the “Best advance in AdTech or Monetisation” category, and we’ll be joining the ceremony. Congrats and best of luck to our fellow shortlist nominees!
- Networking Event @ IBC Beach (Friday evening): We’ll be organizing a networking event for select customers and partners to unwind at the IBC Beach, with Belgian beers and great company, continuing the THEO tradition. Attendance is by invitation only – seats are limited.
- Content Everywhere Panel (Saturday, 14h CET): Paul Boustead, our VP of Product and Architecture, will be joining the panel on “Streaming of live sport: have we reached the tipping point.” Click here for more info on the session and to add it to your calendar.
Meet Dolby OptiView at IBC 2025
Dolby OptiView is redefining how live sports and entertainment are streamed, played back, and monetized. Whether you’re aiming to reduce latency, deliver immersive viewing experiences, or unlock new ad revenue, our integrated solutions give you the flexibility and performance to make it happen.
Want to explore how Dolby OptiView can support your goals? Let’s connect at IBC 2025 to discuss your needs and show you what’s possible.
📍Dolby Booth: Hall 3, B.60
