If you’re heading to IBC this September, come by Dolby OptiView at booth 5.F86. We’ll be showcasing how live sports service providers and rights holders can create more engaging viewer experiences while achieving higher revenue growth.

Monetizing live sports means balancing revenue, fan engagement, and operational simplicity. Dolby OptiView Ads help companies do all three: grow revenue with non-linear formats, keep fans in the action, and deploy faster with AI-powered tools.

Spoilers kill the live sports moment. Discover why viewer synchronization matters more than latency alone, and how to take control of both.

Dolby OptiView is certified as a Google Ad Manager Technology Partner, providing service providers and rights holders with a trusted, scalable monetization solution. The partnership enables premium advertising experiences at the scale of global live sports events, while driving ad performance and business growth.

The 2026 World Cup shows how live sports streaming is shifting from a single broadcast to interactive, multi-feed, low-latency experiences. The difference is the streaming foundation behind it, built to deliver video, interactivity, and monetization together at global scale.