For live sports streaming providers, monetization is key—and ad insertion plays a major role in making it viable. However, traditional ad insertion methods often struggle to meet the demands of live sports, where low latency and uninterrupted viewing are critical. In this blog post, we’ll explore how Server-Guided Ad Insertion (SGAI) is designed for ad delivery in low latency streaming, helping providers balance fan experience with revenue generation.

The APAC iGaming market is bursting with opportunity, and success in this rapidly growing region hinges on exceptional performance and a deep understanding of its unique landscape, enabling operators to tailor strategies that meet the region’s distinctive demands, securing a competitive edge.

In this blog post, we’ll explore the key advertising performance metrics—like eCPMs, fill rates, and more—that show how our SGAI solution, Dolby OptiView Ads, is driving better monetization outcomes for live streaming providers.

Discover how the top live sports trends of 2025 are transforming the way sports leagues connect with audiences worldwide to drive more engagement and revenue.

Explore HESP and WebRTC as solutions to achieving sub-second latency in several livestreaming use cases. Understand the real-life value of real-time streaming in professional broadcasting.