Look ahead at the future of auction technology for online auctioneering. Explore top trends that are shaping the auctioneering industry.

Ad insertion isn’t just a technical choice; it’s an economic one. Each architecture defines a different balance between cost and yield. Client-Side Ad Insertion (CSAI) minimizes infrastructure expense but limits coordination and scale. Server-Side Ad Insertion (SSAI) improves reliability and ad completion but is expensive and offers weak personalization. Server-Guided Ad Insertion (SGAI) rebalances control between server and player, delivering SSAI-quality playback at far lower cost than SSAI while restoring real-time targeting and client-side measurement.

SGAI’s efficiency comes from architectural simplicity: one shared manifest, just-in-time ad calls, and player-level beaconing. As the article shows, the result is higher CPMs, stronger fill and match rates, and lower total cost of ownership.

Discover how AI personalization and data security are revolutionizing the iGaming industry. Learn how operators use AI to enhance player experiences while protecting data.

Learn how to start an online casino business step by step. Discover costs, licenses, software, and marketing strategies to launch a successful iGaming platform.

Discover the fundamentals of effective cost per thousand impressions (eCPM). Understand what eCPM is, how to calculate it, how to improve it, and more.