Live Sports Streaming Solution

Live sports is at its best when everyone is in the moment together. The reaction to a goal, the tension before a final play, the feeling that fans are watching the same thing at the same time — that is what makes live sports different. Dolby OptiView helps protect that shared moment while making the experience more immersive, more relevant, and more valuable.

Understand what keeps fans engaged

The best live sports experiences start with understanding what holds attention, what makes fans lose interest, and what keeps them watching. Dolby OptiView helps service providers build around those signals so live sports can become more relevant, more engaging, and more valuable over time.

Make the experience more relevant

Today’s fans expect more than a one-size-fits-all stream. Dolby OptiView helps service providers create live sports experiences that feel more relevant in the moment, whether that means surfacing the right content, supporting more personalized journeys, or opening the door to smarter monetization over time.

Keep every fan in the shared moment

The biggest moments in sports are meant to be experienced together. A goal, buzzer-beater, or last-second touchdown loses impact when fans are out of sync. Dolby OptiView helps service providers deliver synchronized live sports experiences, keeping fans connected to the same play, tension, and shared moment wherever they watch. It also supports the right latency for each use case, from mainstream streaming to lower-latency experiences like sports betting.

Deliver premium live sports across every screen

Fans watch live sports everywhere: on smart TVs, mobile devices, set-top boxes, and the web. Dolby OptiView helps service providers deliver premium live sports experiences across platforms and devices, with reliable playback and consistent quality that keeps fans close to the action.

Make live sports look and feel the way it is supposed to

A premium sports experience should feel as big as the moment itself. Dolby OptiView helps service providers deliver live sports with the quality, consistency, and immersion fans notice right away. And with support for Dolby Vision and Dolby Atmos in compatible experiences, service providers can bring fans even closer to the game.

Support more interactive live sports experiences

Live sports is no longer just about watching. Fans want experiences that feel more connected, more responsive, and more engaging in the moment. Dolby OptiView helps service providers support interactive experiences like live stats, social features, fantasy, and betting that can deepen engagement and keep fans watching longer.

Partnering with an industry-leader like Dolby will allow us to bring the 12s closer to the game than ever before through richer visuals, lower latency and a more immersive streaming experience within both our mobile app and website.

Kenton Olson

Seahawks Vice President of Digital & Emerging Media

We wanted a video player partner whose core focus is on the player and all the technology around that. This way we can focus on the things that are core to us, like creating the best home of football and the best fan experience.

Michael Blanchard

Director of Platform Engineering at NFL

Live Sports betting Case Studies

NASCAR Partners with Dolby for Premium Cross-Platform Video Playback Experiences

This case study details how NASCAR adopted Dolby OptiView Player (formerly known as THEOplayer) to enhance viewer Quality of Experience (QoE), introduce advanced features, and improve analytics, resulting in better fan engagement and optimized monetization opportunities.

How the NFL Delivers a Great Video Experience

This customer story highlights the NFL’s strategic decisions and real-world experiences in optimizing video playback and real-time monitoring, all with the goal of ensuring every streaming session delivers a touchdown-worthy experience for fans.

Fz Sports Enhances Viewer Satisfaction with Dolby OptiView in Just 6 Weeks

This customer story showcases how Fz Sports, a sports streaming platform, utilizes Dolby OptiView Player to provide a premium viewing experience. Thanks to its cross-platform compatibility and low-latency video playback, Fz Sports has expanded its reach to more sports fans and significantly enhanced viewer satisfaction.

Resources & upcoming events