Seamless Monetization

Ads as part of the fan experience

In live sports, timing matters. When ad quality matches the stream, timing respects the action, and content feels relevant, monetization becomes part of the experience. The best ad experience does not pull fans out of the moment. It fits naturally within it.

Works With Your Existing Stack

Grow ad revenue without rebuilding your workflow

Dolby OptiView Ads is designed to work with existing ad tech and playback environments, giving service providers a low-friction path to better monetization. You can improve ad quality, introduce more flexible formats, and evolve the ad experience for live sports without rethinking your entire stack.

Server-Guided Ad Insertion (SGAI) and Server-Side Ad Insertion (SSAI) to support legacy devices
Certified technology partner of Google Ad Manager
Compatible with existing ad decisioning and delivery workflows
Flexible integration with current playback environments
Low-cost, low-risk path to modernize live sports monetization

NON-INTRUSIVE AD FORMATS

Keep the live feed visible, even during ads

Traditional full-screen ad breaks pull fans away from the action. Dolby OptiView Ads supports formats such as L-shape and double-box that keep the live feed visible during ad delivery. Intelligent, sport-aware automation can help choose the right format for the moment, reducing interruptions during key plays like a penalty kick or match point.

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Beyond the Ad Break

A broader monetization strategy for live sports

Advertising is one revenue lever, not the only one. Dolby OptiView supports monetization across the media lifecycle:

Live stream advertising with non-intrusive formats that keep fans in the moment
Replay and highlight monetization that extends revenue beyond the live event
Sponsorship opportunities through innovative overlay and companion formats

Built for the Scale of Live Sports

Grow revenue at scale without compromising the experience

When millions of fans tune in at once, monetization has to scale as reliably as the stream itself. Dolby OptiView helps service providers deliver personalized, localized ad experiences during peak live events without sacrificing stream performance.

Personalized ad delivery across multiple markets simultaneously
Monetization infrastructure built to scale
Stream latency and synchronization maintained throughout the ad experience

Quality That Matches the Stream

A premium experience from stream to ads

Every ad creative matches the quality of the main stream and is ready for delivery within seconds of the ad decision. Fans get smooth transitions and a more consistent premium experience from content to commercial and back.

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Dolby OptiView Certified as Google Ad Manager Technology Partner

“Dolby’s technical expertise and high-touch partnership team make our collaboration productive and, frankly, delightful! We expect to collaborate with Dolby across multiple frontier products in the future.”

Lemu Coker, CTV Ecosystems Partnerships Manager at Google

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