At Dolby, we dream big and are reimagining how video experiences should look and feel. As the next step in our mission to create extraordinary immersive video experiences, we are pleased to introduce Dolby OptiView. We believe live streaming is about more than just watching; it’s about sparking connections, sharing unforgettable moments, and captivating audiences anywhere, at any time, on any screen.
What is Dolby OptiView?
Dolby OptiView is a streaming transformation that helps you engage more and earn more—effortlessly. From live sports to interactive entertainment, we’ve combined three core solutions for one powerful outcome.
Designed to meet the high demands of today’s viewers, Dolby OptiView enables you to consistently deliver high-quality streams across all platforms, increase engagement with real-time streaming, and boost revenue with smart ad monetization.
Our three solutions that set us apart:
Dolby OptiView Streaming
Dolby Millicast and THEOlive have transitioned into one Dolby OptiView streaming solution, which can handle all latency needs. Deliver consistent ultra-low delay to any audience size with the best quality of experience.
Whether you’re hosting large-scale broadcasts to millions of sport fans or real-time interactions like sports betting and iGaming, Dolby OptiView aligns with your needs.
Live streaming for all latency needs: Seamlessly deliver ultra-low latency for real-time, interactive events and scalable, slightly higher-latency streams for large broadcasts, without compromising quality or user experience.
Broadcast-grade quality at scale: Provide stunning video quality while reliably handling millions of concurrent viewers with seamless scalability.
Global reach across any device: Ensure flawless live-streaming experiences no matter the location or network conditions.
Dolby OptiView Player (formerly THEOplayer)
The Dolby OptiView Player is the most cost-efficient way to deploy premium video cross-platform. Deliver uninterrupted video playback on any device, designed for developers and optimized for viewers.
Works across all devices: Provide a consistent, high-quality experience across all screens—mobile, tablet, desktop, Smart TV—ensuring your content looks great, wherever it’s viewed.
Endless customization with open video UI: Tailor every aspect of the player interface through the open video UI framework, offering full flexibility to meet your brand and user experience requirements.
Integrations with leading vendors: Easily integrate with DRM, ad providers, analytics platforms, and other third-party vendors, offering a seamless, comprehensive solution for monetization, security, and insights.
Dolby OptiView Ads (formerly THEOads)
Maximize ad revenue and engagement with seamless, high-quality ad experiences. Leveraging Server-Guided Ad Insertion (SGAI), the Dolby OptiView ads solution delivers engaging, non-intrusive and personalized ads with precision targeting, low latency, and effortless integration.
Innovative & non-intrusive ad formats: Unlock new revenue streams with L-shape, double-box, and other innovative formats that maintain a premium viewing experience.
Maximized efficiency & performance: Optimize inventory, increase fill rates, and reduce complexity to drive better business outcomes.
Smarter targeting & personalization: Deliver relevant, precisely targeted ads to boost engagement and maximize revenue potential.
Dolby OptiView’s impact across industries
Dolby OptiView is shaping the future of interactive experiences across a wide array of sectors. Its versatility, simple integration and effective monetization tools make it a go-to solution for various industries.
Live sports
Today’s sports enthusiasts want more than just a game; they crave immersive experiences that make them feel part of the action.
- Dolby OptiView enables truly immersive sports streaming experiences. Our solution turns passive viewers into active participants through interactive, and personalized fan experiences.
- Dolby helps leagues, sports teams and streaming platforms to maximize fan engagement and create new monetization opportunities.
- We’re excited to announce that the Dolby OptiView Player now also powers Dolby Vision! Stand out from the competition and offer fans an extraordinary live sports experience with lifelike colors, sharp contrast, and rich details that bring the game right into their living room.
Live sports betting
Dolby OptiView powers real-time streaming experiences that drive handle and bring the ultimate thrill and excitement for sports bettors.
- We empower sportsbooks to maximize fan engagement, extend the betting window, and unlock in-play betting & micro-betting opportunities.
- Sports betting thrives on consistent low latency and real-time interaction. With Dolby OptiView, sportsbooks can align video latency to data latency, and drive bets up to the final moment for maximum profits.
iGaming
Dolby OptiView powers immersive iGaming experiences that captivate your players and build lasting loyalty.
- Increase revenue with ultra-low latency video that powers faster, smoother rounds and enhances gameplay.
- Gaming operators benefit from more rounds per session, expanded betting windows, and longer, more valuable player engagement.
- Dolby empowers iGaming operators to create real-time experiences that engage players and boost revenue.
Conclusion
Your audience deserves a flawless streaming experience, and your business deserves better tools and greater revenue. To learn more about Dolby OptiView, speak with an expert and join the next wave in immersive, interactive entertainment!
Don’t just keep up with the future of streaming; lead it.
