In the fast-paced world of sports, where every second counts, staying up-to-date with the latest developments is essential for sports enthusiasts and bettors making in-play sports bets.
In recent years, real-time streaming has emerged as a game-changer, transforming how in-game and micro bets fit into the live sports experience. This powerful technology has paved the way for unparalleled excitement, engagement, and endless opportunities for fans and bettors alike.
In this guide, we’ll discuss the importance of real-time streaming and how it is revolutionizing micro betting in sports. We’ll also quickly review the difference between in-game betting and micro betting.
In-game betting and micro betting: is there a difference?
Before we discuss how real-time streaming is revolutionizing sports betting, let’s compare in-game and micro betting.
The main difference between in-game betting and micro betting lies in their scope and time frame. In-game betting encompasses wagers placed on various aspects of a sports event while it is happening. On the other hand, micro betting focuses on placing rapid, small bets on quick outcomes within the larger context of a game.
Both betting forms offer unique experiences catering to different preferences and betting styles.
5 ways real-time streaming is revolutionizing sports betting
Real-time streaming has had a significant impact on the way fans watch their favorite teams play. It has also opened doors to a ton of real-time engagement that has elevated the user experience.
Let’s look at some of the specific impacts of real-time streaming on sports media.
1. Instant access to micro betting opportunities
Micro betting, a rapidly growing trend in sports betting, involves placing bets on short-term events during a game. Real-time streaming has significantly bolstered micro betting by providing instantaneous access to a wealth of data and analytics.
Bettors can now leverage real-time information to make split-second decisions, increasing their chances of securing profitable outcomes. Whether predicting the next point in tennis or the outcome of a penalty kick in soccer, real-time streaming enables bettors to dive deep into the intricacies of the game and confidently engage in micro betting.
2. Immersive fan experience
Real-time streaming has created an immersive fan experience by bringing live sports events directly to fans’ screens, regardless of location. Gone are the days when fans relied solely on radio broadcasts or delayed television coverage.
With real-time streaming, fans can witness the action as it unfolds, capturing every exhilarating moment and enhancing their overall enjoyment. Whether it’s cheering for their favorite team or following their beloved athlete’s journey, real-time streaming allows fans to stay connected and engaged like never before.
Creating engaging experiences is a great way to increase watch times and generate more betting opportunities. Plus, longer watch times open doors for amplifying other revenue streams, like advertising.
3. Data-driven Insights
Real-time streaming allows fans and bettors to experience sports events in real time and opens up a world of data-driven insights. Advanced analytics and real-time statistics are readily available, providing a treasure trove of information to help sports betting providers better curate experiences to their audience’s preferences and needs.
Plus, some sports data can be leveraged to enhance the user experience by providing bettors with insights to make informed decisions. With this data, bettors can identify patterns, trends, and valuable betting opportunities previously out of reach. This allows them to stay ahead of the game and optimize their betting strategies for improved outcomes.
4. Social interactivity and community building
The rise of real-time streaming has transformed the sports experience into a social affair. Fans can now connect, share their thoughts, and engage in lively discussions during live events. Social media integration, live chats, and interactive features have brought fans closer than ever before, fostering a sense of community and camaraderie.
Micro betting has also become a shared experience, with friends and bettors interacting in real-time, exchanging predictions, and celebrating victories together. Real-time streaming has given sports enthusiasts a platform to come together and celebrate their passion.
5. Expanding market opportunities
Real-time streaming has expanded market opportunities for sports organizations, broadcasters, and betting operators. The ability to stream sports events directly to fans has opened up new revenue streams, attracting global audiences and sponsors.
With the rise of micro betting, sportsbooks and betting operators have capitalized on real-time streaming to engage bettors with dynamic and exciting betting options. This symbiotic relationship between real-time streaming and micro betting has enhanced the sports industry and contributed to its growth and sustainability.
Diving deeper into real-time streaming for sports betting
Now that you understand how real-time streaming impacts sports betting, check out this video where a streaming expert from the Dolby OptiView team breaks down how our technology is pushing the envelope and opening doors in the sports media industry.
“Bet and watch” vs. “watch and bet”
On the topic of micro betting and in-game, it is worth examining the difference between “bet and watch” versus “watch and bet” (also known as watch and wager). Understanding the difference between these concepts will help you know how to position your sports betting product to reach your target audience most effectively.
With “bet and watch,” the primary action is betting. It implies that the person first places a bet and then proceeds to watch the event or activity on which they placed the bet. The primary focus here is betting, with watching serving as a secondary action that follows.
For example, if someone says, “I’m going to bet and watch the basketball game,” they will first wager on the outcome and then enjoy watching the game unfold. These products are already mature, and the only real product innovation in recent years is direct-to-consumer apps and websites enabled through the legalization of online gambling in the United States and Canada.
On the other hand, with “watch and bet,” the primary action is watching. It suggests that the person first observes an event or activity and then decides to place a bet based on their observations or preferences.
The primary focus of “watch and bet” is on the act of watching, with betting being a subsequent action. This is highly compelling for viewers who have never bet, but are enticed by an event that happens within a football, baseball, or basketball game they watch.
Final thoughts
Real-time streaming has changed the game for sports betting in North America by offering an immersive fan experience, instant access to micro betting opportunities, data-driven insights, social interactivity, and expanding market opportunities.
As this powerful technology continues to evolve, fans and bettors can look forward to a future where sports and micro betting merge seamlessly, creating a thrilling and engaging experience like never before. The possibilities are endless, and real-time streaming is at the forefront of this exciting transformation.
Contact us to learn how Dolby OptiView’s end-to-end streaming solution can help you take your sports streaming to the next level with real-time interactivity and more.
