9 AM ET | 3 PM CET | SEPTEMBER 8, 2026

Webinar | Immerse, monetize, and personalize every live sports moment

Live sports is the greatest story unfolding in real time. In this webinar, join Dan Coffey (Director of Product, Dolby OptiView), Sander De Vries (Head of Media Technology and Change, Southfields) and Carlo De Marchis (Founder, A Guy with a Scarf) for an exclusive first look at what’s next from Dolby at IBC. Join our team at 5.F86 and we’d love to show you in person.

We’ll be previewing how we’re helping customers:

  • Understand how viewers engage with content and what keeps them watching
  • Act on those insights to drive higher ad revenue and deliver relevant experiences at the right moment
  • Deliver synchronized experiences that keep every fan in the same moment
  • Experience consistent, premium playback in Dolby Vision and Dolby Atmos across every device
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Featured speakers

Sander De Vries
Head of Media Technology and Change
Southfields

Sander de Vries is Head of Media Technology & Change at Southfields NL, part of Banijay Benelux, where he drives technology and innovation across the (sports) production chain. Sitting at the intersection of broadcast, media technology and software development, he connects these three worlds to move the industry forward. With a background spanning digital video, from YouTube to OTT, plus a strong grasp of ongoing AI developments, Sander brings an entrepreneurial mindset and a relentless focus on progress. His hands on view of broadcast infrastructure shapes his outlook on the future of live sports experiences, from production to how and where fans watch today.

Dan Coffey
Director of Product
Dolby OptiView

Dan Coffey is Director of Product for Dolby OptiView, part of Dolby Laboratories with 60 years of leadership in immersive experiences. Dan’s team creates solutions for organizations to deliver premium streaming experiences with a product portfolio spanning video player, video streaming, and digital ad insertion (DAI) for sports and beyond — from leagues to streamers, entertainment platforms, and more.





Carlo De Marchis
Founder
A Guy With a Scarf

Carlo De Marchis is an independent advisor and content creator working at the intersection of sport, media, and technology. After more than three decades in senior leadership roles in the global sports-tech industry, he now focuses on strategic advisory, thought leadership, and industry storytelling through his platform “A Guy With A Scarf.” Carlo regularly speaks and moderates at international conferences and collaborates with leading companies on topics such as fan engagement, live digital experiences, streaming innovation, and subscription strategy.


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Dolby, the double-D symbol, Dolby Atmos, Dolby Vision, and Dolby OptiView are trademarks or registered trademarks of Dolby Laboratories Licensing Corporation or its affiliates. Other trademarks remain the property of their respective owners. 
© 2026 Dolby Laboratories, Inc. All rights reserved.

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