STREAMON | NOVEMBER 12, 2025

Unlocking ad revenue in live sports streaming

Discover how advertising is transforming the future of live sports streaming. In this session, experts Paul Boustead and Dan Rayburn will explore findings from a survey of 200+ executives across streaming services, broadcasters, sports leagues, and tech vendors, revealing the strategies reshaping monetization and fan engagement. Learn what’s working, what’s not, and where the biggest opportunities lie to grow ad revenue while enhancing the viewer experience.

Featured speakers

Paul Boustead
VP, Cloud Product Strategy @ Dolby OptiView

Paul Boustead leads the cloud product strategy for Dolby OptiView. With over 17 years at Dolby, he has advanced video streaming technologies across live sports, gaming, and entertainment. Paul founded Spatial Voice, acquired by Dolby in 2007. His expertise includes WebRTC, SIP/RTP, real-time streaming, and advertising technology. Paul holds a Ph.D. in Telecommunications from the University of Wollongong and is passionate about innovation in audio and video technologies.

Dan Rayburn
Streaming Media Analyst

Dan Rayburn is a 30-year veteran of the streaming media industry, considered one of the foremost authorities, speakers, and writers on streaming media technology and OTT business models. An avid blogger, author, consultant, and principal analyst, Dan is referred to by many as the voice of the industry, having been quoted more than 2,000 times by the media, with regular TV appearances on CNBC, TD Ameritrade Network, Bloomberg TV and NPR, among others.