Market research
Unlocking ad revenue in live sports streaming
Interested in discovering how how industry leaders are turning ad challenges into new growth opportunities? This report highlights the current state of ad monetization in live sports streaming, uncovers key challenges and opportunities, and explores where the industry may be headed next.
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In this report, we delve into insights from over 200 executives from across the live sports streaming ecosystem. Discover how advertising is reshaping monetization strategies and where the biggest opportunities lie. Key topics include:
✔ Advertising emerging as the leading driver of revenue growth in live sports streaming.
✔ Improving ad fill rates and adopting dynamic ad insertion to unlock monetization potential.
✔ Innovation priorities such as non-intrusive ad formats and low latency ad delivery.
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