SERVER-GUIDED AD INSERTION
Maximize revenue and boost viewer engagement
Grow ad revenue with personalized ads, get better insights, achieve higher scalability, and monetize every moment thanks to innovative ad formats with Dolby OptiView Ads.
THE DOLBY DIFFERENCE
Reimagine advertising experiences
Maximize engagement and revenue through non-intrusive ads with Server-Guided Ad Insertion (SGAI).
Boost engagement
Upgrade traditional advertising with smoother playback or enhance viewer experiences with L-shape or double-box ad formats.
Personalization
Gain greater control over ad order and delivery for better utilization of your inventory, with content that is highly personalized to your viewers.
Optimize efficiency & scalability
Flexible ad scheduling through API or SCTE triggers, eliminating the need for a central stitcher or session manager.
Better insights
Enhanced ad analytics with rich insights into performance and user experience.
Enable novel ad experiences
Transform your viewers’ ad experience through innovative and non-intrusive ad formats.

L-shape ad experience

Double-box ad experience

Overlay companion ad experience

Background ad experience.
Customers & Partners
HOW IT WORKS
Dolby’s advertising solution explained

Dolby OptiView Ads uses Server-Guided Ad Insertion (SGAI) to enhance viewer engagement and boost ad revenue. SGAI manages ad break signaling on the server side, while the video player handles personalization, ad insertion, and beaconing. Integrated with Dolby OptiView Player, this ensures smooth, low-latency ad experiences and personalized delivery for a global audience.
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Create new ad experiences with Dolby
Ready to boost your ad revenue? Create engaging experiences to captivate your audience with Dolby OptiView Ads.