For iGaming companies like 155.io, live racing with real-time streaming isn’t just a feature; it’s the backbone of their success.
As we all know in 2025, interactive video streaming has completely redefined how audiences engage with live events, and no one exemplifies this better than the team of racing experts at 155.io. By blending chaotic real-world marble racing with an interactive live betting experience, they deliver nonstop, edge-of-your-seat excitement streamed live, 24/7 from their studios. However, the success of their live games relies heavily on Dolby OptiView and its advanced streaming capabilities.
Let’s explore the video challenges 155.io faced, including handling multiple cameras, fast-moving action, ensuring smooth playback, and why they turned to Dolby for help.
At a glance
When 155.io introduced their Marbles live racing game in 2024, they aimed to create a completely unique entertainment experience. The studio takes its name from the 155mm display size of the iPhone 15. This serves as a daily reminder of their commitment to a mobile-first approach in everything they do, from designing real-world games to delivering their content. Unlike digital games, 155.io’s live racing games were developed to spotlight physical, real-world races, broadcast live with real-time video streaming.
The challenge
The live Marbles racetrack game demanded ultra-low latency video technology to create an authentic and interactive viewer experience, with real-time betting as a crucial element.
The challenges were evident:
- High latency: A delay of even 3 to 5 seconds would have undermined live betting functionality, eroding trust and disrupting the seamless engagement the Marbles product aimed to provide. With racetrack action changing so quickly, it required sub-500ms latency and real-time streaming for successful player interaction.
- Inconsistent quality and scalability: With a growing global audience, they needed a solution capable of delivering consistent, high-quality streams to every viewer, anywhere in the world.
- Rapid deployment: 155.io required a powerful video-streaming solution that could seamlessly integrate with their platform, accelerate time to market, minimize bandwidth usage, and include advanced security features to safeguard streams from unauthorized access.
- Slow load times and poor playback: Ensuring exceptional real-time betting experiences for engaged fans was essential on all screens and platforms for live marble racing games. Quick video load times ensure fans can seamlessly join the action, participate in betting, and stay fully immersed in the game.
Unlike traditional online games, the innovative 155.io studio delivers live, physical games where viewers don’t just watch but actively engage. With real-time betting as a core offering, latency, reliability, and viewer experience were non-negotiable.
The solution
155.io teamed up with Dolby OptiView to tackle their toughest streaming challenges head-on. Together, we delivered an effective iGaming streaming solution that ensured consistent ultra-low latency, superior video quality, and effortless scalability, making it possible to bring their live racing experience to audiences worldwide.
Here’s how Dolby OptiView made it possible:
Consistent interactive experiences in real time
It was clear that sub-500ms latency was crucial for maintaining audience trust and providing players with a fully immersive experience. With unparalleled ultra-low latency, Dolby OptiView delivers a reliable real-time video experience, seamlessly accessible on any device and from any location.
The Marbles product, along with several new games, is now streamed from the 155.io studio with reliable ultra-low latency. Powered by the Dolby OptiView CDN, global viewers can fully immerse themselves in the thrilling, fast-paced action as it unfolds in real time.
Exceptional cross-platform playback
Dolby OptiView excels in high-quality video playback, even under challenging network conditions. Its advanced adaptability ensures viewers can join quickly to place bets on races and enjoy a seamless, high-quality streaming experience from start to finish. By leveraging a configurable bitrate ladder, 155.io can maintain superior playback quality while optimizing bandwidth efficiency across platforms and devices.
Seamless integration and rapid product launch
Implementation was seamless, taking only a few days for the 155.io team to get a proof of concept running. According to their Marbles product team, Dolby OptiView’s clear documentation and excellent technical support made it easy for the Marbles live racing team to integrate the solution into their iGaming platform.
A comprehensive suite of streaming tools
Dolby OptiView also brought an extensive feature set to 155.io immediately. Our video experts provided their team with a comprehensive suite of streaming tools—including advanced video processing, multiview capabilities, as well as live clipping and restreaming, making it easy to create immersive and engaging viewer experiences.
Our streaming features enable 155.io to expand customer reach and target different global demographics by sharing captivating content across various platforms where their target audience is most active.
The business results
By delivering a consistent, exceptional live racing experience through its Marbles product, 155.io not only achieved its iGaming goals within the first year but also laid the foundation for ambitious expansion plans.
Turning challenges into competitive advantages
Dolby OptiView’s real-time streaming technology has enabled 155.io to captivate audiences with exciting, high-quality streams that make every viewer feel like they’re live at the track.
“Dolby OptiView significantly reduced our streaming latency compared to other solutions we were testing, and delivered exceptional developer support. They offered a cloud encoder that enabled us to utilize Adaptive Bitrate (ABR) Streaming, allowing us to stream a single source and eliminate the need to manually send multiple versions of video files.
Dolby OptiView’s impact is visible not just in the quality of the viewer experience but also in 155.io’s ability to redefine audience engagement in the following ways:
1. Increased audience retention: With consistent latency and superior streaming quality, 155.io ensures that viewers stay engaged throughout the live broadcast. A synchronized video and audio experience allows racetrack action and live commentary to feel authentic, further immersing the audience and keeps them coming back for more.
2. Trust and credibility: Real-time streaming has eliminated the lag that could have disrupted trust within their betting system. This ensures players feel confident in the platform, knowing they are part of a transparent and fair experience.
3. Reduced operational complexity and costs: By leveraging Dolby OptiView’s configurable bitrate ladder, 155.io significantly reduced bandwidth requirements while maintaining high-quality output. This efficiency translated into cost savings and operational simplicity, freeing up resources for further innovation.
4. Scalability and continued innovation: 155.io’s partnership with Dolby OptiView enables future expansion. With their infrastructure optimized for global delivery, they are poised and ready to roll out exciting innovations like live host commentary via picture-in-picture and enhanced mobile interactivity.
155.io is also launching a brand-new game called Stairpong, which features 106 ping-pong balls in five vibrant colors leaping and bouncing down a thrilling staircase. Each ball ricochets toward the ultimate goal—the funnel, where the victorious players are determined.
5. High engagement and repeat viewership: 155.io’s live racing audience didn’t just watch the events; they felt like active participants. Dolby OptiView’s advanced streaming capabilities allowed them to consistently deliver immersive, top-tier experiences, leading to higher retention rates and a growing, loyal community of players.
How Dolby OptiView can elevate your iGaming business
Designed specifically for iGaming, online casinos, live sports, sports betting, and live interactive events, here are a few immediate advantages Dolby OptiView can bring to your operations:
- Seamless global streaming: Deliver consistent, high-quality streams to a worldwide audience on any platform or device.
- Elevated viewer engagement: Leverage ultra-low latency and advanced video tools to create compelling, interactive experiences.
- Scalable solution: Dolby OptiView is built to grow with your business, ensuring you’re always ready to meet the demands of your audience.
Dolby OptiView helps companies minimize audience drift and unlocks opportunities for business growth by transforming streaming into a fully immersive, reliable experience that boosts revenue.
Conclusion
The success of 155.io’s live racing games underscore the importance of investing in trusted, reliable streaming solutions to capture and engage audiences. For businesses aiming to thrive in the iGaming market, the message is clear: the future belongs to those who don’t just stream content but deliver an experience that audiences can connect with.
Start delivering world-class immersive video experiences with Dolby OptiView, and turn every moment into an opportunity to captivate your audience like never before.
Learn more about Dolby OptiView today
Dolby OptiView at SiGMA Asia 2025: Dolby OptiView has expanded into Asia, delivering consistent high-quality streaming and seamless playback to elevate the viewing experience across the region. Meet us at booth 1178 at SiGMA Asia 2025!
