Latest insights on the state of cross-platform video playback
We’ve put together this report to give you the full scoop about cross-platform video playback. Following the success of the first edition. We’re published this second edition, diving deep into the nitty-gritty – talking challenges, opportunities, and highlighting the best practices. How did we do it? Well, we’ve had over 50 heart-to-heart chats with the companies in sports, media and entertainment. They shared insights on their video playback strategies, and now we’re sharing it with you.
2025 Key trends
- From simple playback to driving business growth: The role of the video player is evolving from simple playback to an essential enabler of new viewer experiences that transform the user experience and drive business growth by turning passive viewers into active participants.
- Ad insertion is both a challenge and opportunity: Streaming platforms remain focused on profitability but face significant challenges with ad insertion. To balance viewer satisfaction with advertising efficiency, companies are innovating more than ever.
- Shifting focus from video player maintenance to innovation: Streaming platforms are continuously seeking ways to differentiate themselves. However, many struggle to allocate sufficient time to innovation. Sports, media and entertainment companies shared their best practices to re-focus efforts.
Why Download This Report?
Gain valuable insights into the latest trends and best practices in cross-platform video playback. It offers expert perspectives from industry leaders, helping you stay ahead in the evolving streaming landscape.
