By author "Jenny Lou"

In today’s advertising world, simply delivering video ads is not enough, they need to be seen and remembered. This blog explains what video ad viewability is, why it matters for both publishers and advertisers, and how it can be improved. You will learn how strategies like personalization, smooth playback, and non-intrusive formats can help increase video ad viewability and drive better ad performance for streaming content providers.

In sports betting, timing is everything. This blog shows how latency tailored to each use case can improve sports betting experience, increase revenue, and keep bettors engaged. Learn how advanced low latency streaming technology can give sports betting platforms a winning edge.

Today, sports fans crave more than just passive viewing, they want to be part of the experience. As audiences increasingly move from traditional TV to streaming platforms, the real opportunity lies in building interactive, personalized experiences that foster a two-way connection. It’s about transforming spectators into engaged communities by involving them before, during, and after the game. This deeper level of engagement not only strengthens emotional bonds but also cultivates lasting loyalty.

For live sports streaming providers, monetization is key—and ad insertion plays a major role in making it viable. However, traditional ad insertion methods often struggle to meet the demands of live sports, where low latency and uninterrupted viewing are critical. In this blog post, we’ll explore how Server-Guided Ad Insertion (SGAI) is designed for ad delivery in low latency streaming, helping providers balance fan experience with revenue generation.

In this blog post, we’ll explore the key advertising performance metrics—like eCPMs, fill rates, and more—that show how our SGAI solution, Dolby OptiView Ads, is driving better monetization outcomes for live streaming providers.