Rethinking monetization & fan engagement
For streaming service providers and rights holders, monetization fuels content production and business growth. However, revenue growth depends on a loyal and engaged viewer base. Fan engagement is the foundation of sustainable monetization.
For too long, monetization and fan engagement have been treated as competing objectives. Platforms were designed to extract value from viewers rather than create it for them.
Dolby OptiView takes a different approach, rethinking how live sports content is personalized, delivered, and monetized. What if your platform could deepen fan engagement while growing revenue?
How the experience comes together
First, understand what’s happening
That starts with knowing what’s actually happening on the other side of the screen. How viewers watch, when they lean in, when they drift, what pulls them back. Only by understanding those signals, do you have the chance to act in time and keep fans engaged.
Then, personalize it
Understanding the viewer is only valuable if you can act on it. The next step is turning those insights into personalized experiences. It could be an ad that feels relevant rather than disruptive, content that re-engages a viewer when attention dips, or stories and highlights that bring fans closer to the action. This is where viewer insights drive fan engagement.
Deliver it in the same heartbeat
But none of that matters if fans aren’t experiencing it together. The goal they’re cheering for, the tension they’re feeling, all happening at the same moment, not seconds apart. That’s what makes social, betting, and shared fandom work. The shared moments and strong communal energy is what platforms need to protect.
Wrapped in Dolby quality across devices
Protecting that energy means protecting the quality of experience. Consistency across every device, platform, and screen size. For decades, Dolby has defined what immersive entertainment feels like across cinema, music, and television. Now, that same standard powers live sports. The playback layer preserves Dolby Vision and Dolby Atmos quality, helping your platform stand out with a premium viewing experience.
The platform that powers the experiences
Everything above maps to real capabilities you can deploy today. They’re modular, they plug into your existing stack, so you adopt them at your own pace.
Sports Intelligence for deeper fan engagement
Sports Intelligence is the layer that powers understanding and personalization. We give you the tools and data to see how viewers engage with your content, so you can build personalized experiences that keep them watching longer. Not by asking fans to configure their own experience, but by understanding them through data and presenting what’s relevant automatically.
Monetization that works with the viewing experience
Our monetization solution helps increase ad revenue while keeping fans engaged. As a certified Google Ad Manager technology partner, Dolby OptiView delivers personalized ads at scale without compromising the viewing experience. It matches ad quality with the stream, along with a migration path that works with your existing streaming stack.
Streaming that keeps every fan in the same moment
Dolby OptiView Streaming is the foundation everything else runs on. Low-latency, synchronized live delivery keeps every fan in the same moment, whether they’re watching for the thrill, placing a bet, or reacting on social media. Reliable delivery makes everything else possible, from personalization and engagement to monetization.
Playback built for premium experiences everywhere
Dolby OptiView Player is where the experience comes to life. It’s a feature-rich video player that works across devices, delivering smooth playback wherever fans are watching. It renders Dolby Vision and Dolby Atmos quality, handles ad insertion, and delivers personalized content from Sports Intelligence. Every layer of the platform is designed to shine here, where fans see and feel the difference.
See it in action at IBC 2026
We’re not just talking about it. Visit us at booth 5.F86 for live demos and see how Dolby OptiView can help you create live sports experiences that engage fans and grow revenue. Book a meeting to schedule dedicated time with our team and bring home practical ideas tailored to your streaming strategy.
While you’re at IBC, you’re also welcome to join our Happy Hour on Friday, September 11 (16:00-18:00) at the booth for informal conversations with industry peers, or watch Paul Boustead, VP of Product Strategy, for a panel session on Saturday, September 12 (12:45-13:30, CE Stage 1, 5.G72) for a discussion on the future of fan engagement in live sports. And yes, we’re bringing back the Belgian beers. Reserve your spot here.
Monetization and fan engagement are no longer competing priorities in live sports streaming. They work together. At IBC 2026, we’re showing how Dolby OptiView makes that real, helping streaming providers create richer experiences for viewers while growing higher revenue.
