Dolby OptiView has been certified as a Google Ad Manager Technology Partner, making it the first server-guided ad insertion (SGAI) solution verified within the Google ecosystem. The certification positions Dolby OptiView as a trusted advertising partner for publishers operating in premium, low-latency live streaming environments.
The certification validates Dolby OptiView’s SSAI and SGAI integration with Google Ad Manager 360 and Google IMA. Deep integration with Google Ad Manager allows publishers to activate demand quickly and efficiently, delivering higher value advertising at low latency and at scale.
The integration helps live sports publishers maximize monetization opportunities while maintaining a high-quality viewing experience. With support for in-stream ad formats that keep live content visible during ad delivery, Dolby OptiView Ads enables more effective use of ad inventory without compromising the low-latency, real-time performance required for live sports streaming.
As streaming platforms seek new ways to grow engagement and revenue, the combined capabilities of Google and Dolby OptiView provide a scalable monetization foundation for delivering more relevant advertising experiences. The integration helps broadcasters and streaming services strengthen subscriber retention, create new monetization opportunities, and support long-term business growth.
Lemu Coker, CTV Ecosystems Partnerships Manager at Google, said:
Dolby’s technical expertise and high-touch partnership team make our collaboration productive and, frankly, delightful! We expect to collaborate with Dolby across multiple frontier products in the future.”
By combining industry-leading advertising and streaming technologies, Google and Dolby are enabling service providers and rights holders to confidently deliver premium advertising experiences at the scale of global live sports events, while driving revenue uplift and sustainable business growth.
