The magic of live sports is its power to spark emotion and bring millions of people together in the same moment. Viewers want to participate, connect, and engage in real-time, with friends, communities, and millions of other fans around the world.
At NAB 2026, Dolby OptiView will showcase how streaming platforms, rights holders, and sports leagues can deliver the future of live sports, where every fan is engaged, every story is personal, and every moment is immersive.
Designed for fans to share the moment together
At the heart of live sports is communal energy and the shared moment. The decisive goal. The final lap. The key play that changes everything.
Dolby OptiView enables synchronized live streaming at scale, so fans experience the action together in real time, no matter where they are or how they watch. Flexible latency allow platforms to support time‑sensitive experiences while maintaining reliability and quality across global audiences. Behind the scenes, streaming platforms gain real‑time visibility and control, ensuring live events stay smooth, responsive, and resilient as audiences grow and moments peak.
Premium live sports deserves premium quality
Dolby OptiView is built on an immersive quality foundation that brings fans closer to the action. Stunning visuals and dimensional sound amplify the emotion of live sports while maintaining consistency across mobile, web, and living‑room devices.
This immersive baseline supports personalization as well. Platforms can tailor how content is presented, how moments are highlighted, and how stories unfold for different audiences.
A new approach to monetize live sports
Fan engagement drives long‑term value, but only when monetization respects their viewing experience.
Dolby OptiView enables context‑aware monetization designed for live sports. Advertising and commerce opportunities are delivered in ways that complement the action, adapt to devices, and maintain flow, rather than disrupt it. With Nielsen-certified audience measurement built in, platforms and partners gain confidence that relevant promotions is reaching the right audiences at the right moments.
What’s new from Dolby OptiView at NAB 2026
At NAB 2026, Dolby OptiView will demo the latest advancements designed to help sports platforms deliver more reliable, engaging, and interactive live experiences:
- Ad Engine that help ensure ads play smoothly in live workflows, improving consistency and monetization while reducing operational friction, all just-in-time for maximizing programmatic inventory.
- Hybrid dynamic ad insertion, giving platforms more flexibility to reach audiences across devices using SSAI and SGAI with ads that fit naturally into the live experience. Personalize the ad to the person and the experience to the device.
- Enhanced live‑to‑vod and DVR workflows, letting your audience rewind, relive, and revisit key moments while enabling platforms to capitalize on highlights as they happen. Transform moments from live for vertical, add graphics, sequence moments into a reel instantly.
- Sports Intelligence, demonstrating personalized, enhanced experiences with data from 3rd parties or from OptiView. Help surface the right moments and deliver them individually to fans just-in-time.
To see how these capabilities come together in real workflows, we invite you to visit the NAB Dolby OptiView booth for live demos and deeper discussions with our team. Together, these innovations reinforce Dolby OptiView’s role as the technology foundation for immersive, interactive, and synchronized experiences for live sports.
See it live at NAB 2026
Join us at NAB 2026 at the Dolby OptiView booth (W2223) for live demos, inspiring conversations, and a firsthand look at how we’re redefining live sports streaming. Discover how immersive quality, real‑time synchronization, and intelligent interactivity are coming together to create richer, more connected fan experiences.
Besides our demo booth, we invite you to join our thought leadership sessions. Paul Boustead, VP of Product Strategy, will take the stage on Monday to talk about “Building Personalized Fan Experiences in Sports Streaming.”, sharing how personalization and technology are shaping the next era of fan engagement. On Tuesday, our SVP Giles Baker will join industry leaders in the Sports Theatre for “The Fan Experience Reimagined”, a forward‑looking discussion on how teams, leagues, and media partners are raising the bar with more immersive, interactive, and responsive experiences, and what it takes to deliver them at scale.
Whether you’re focused on fan engagement, stream performance, or the future of live sports, Dolby OptiView has something to spark your next big idea. Book a meeting with our team now and we will see you soon!
