Live ad personalization depends on more than choosing the right creative. It also needs to be ready in the right quality in time. Learn how the Dolby OptiView Ad Engine conforms ads within the ad-break window, enabling more personalized ad experiences while maximizing ad revenue.

Live sports is the greatest story unfolding in real time. In this webinar, join Dan Coffey (Director of Product @ Dolby OptiView), Sander De Vries (Head of Media Technology and Change @ Southfields) and Carlo De Marchis (Founder @ A Guy with a Scarf) for an exclusive first look at what’s next from Dolby at IBC2026.

If you’re heading to IBC this September, come by Dolby OptiView at booth 5.F86. We’ll be showcasing how live sports service providers and rights holders can create more engaging viewer experiences while achieving higher revenue growth.

Monetizing live sports means balancing revenue, fan engagement, and operational simplicity. Dolby OptiView Ads help companies do all three: grow revenue with non-linear formats, keep fans in the action, and deploy faster with AI-powered tools.

Spoilers kill the live sports moment. Discover why viewer synchronization matters more than latency alone, and how to take control of both.