News
Meet Dolby OptiView at NAB 2026: Powering Immersive, Interactive Live Sports
Dolby OptiView is heading to NAB 2026 to showcase the technology foundation ...
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SGAI in Practice: Lessons from Dolby OptiView Deployments
An in‑depth conversation with Dolby’s Michel Roofthooft explores how Dolby OptiView came ...
Advertising
SGAI: An Engine that Drives Personalization
Server-Guided Ad Insertion (SGAI) is redefining how personalization works in digital TV ...
Sports
StreamOn recap | Unlocking ad revenue in live sports streaming
Discover how advertising is transforming the future of live sports streaming in ...
Advertising
The Economics of Ad Insertion: How CSAI, SSAI, and SGAI Translate Architecture into Profit
Ad insertion isn’t just a technical choice; it’s an economic one. Each ...
Advertising
What is eCPM?: Understanding the Importance of eCPM in Video Advertising
Discover the fundamentals of effective cost per thousand impressions (eCPM). Understand what ...
Streaming
The Ultimate Guide to Personalized Interactive Video
Discover personalized interactive video and how it functions. Explore the benefits and ...
Playback
Amazon Launches Vega OS for Fire TV
Amazon has officially launched Vega OS, a Linux-based operating system built with ...
Advertising
What is Connected TV (CTV) Advertising?
Discover the value of connected TV advertising for generating revenue for media ...
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