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  Increase viewer retention and maximize monetization with superior video playback experiences on any device – designed for developers, optimized for viewers.
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  Player overview
  Open Video UI
- Advertising
  Enhance viewer experiences and grow ad revenue with precision-targeted, non-disruptive ads that increase fill and rendering rates while boosting viewer engagement.
  Stream on demand
  Smart Ads, Engaged Fans: The Future of Live Sports Streaming
  Get access now
  Advertising overview
  What is SGAI?
- Streaming
  Keep viewers engaged and increase revenue with live streaming for all latency needs, from ultra-low latency for real-time interactive events to scalable, slightly higher-latency streams for large broadcasts.
  Customer story
  How Paddy Power Delivers Superior Live Sports Betting Experiences with Dolby
  Get access now
  Streaming overview
  Customer stories
  Demo now
Player
Increase viewer retention and maximize monetization with superior video playback experiences on any device – designed for developers, optimized for viewers.
SDKS
- Player overview
- Open Video UI
Advertising
Enhance viewer experiences and grow ad revenue with precision-targeted, non-disruptive ads that increase fill and rendering rates while boosting viewer engagement.
Stream on demand
Smart Ads, Engaged Fans: The Future of Live Sports Streaming
Get access now
- Advertising overview
- What is SGAI?
Streaming
Keep viewers engaged and increase revenue with live streaming for all latency needs, from ultra-low latency for real-time interactive events to scalable, slightly higher-latency streams for large broadcasts.
Customer story
How Paddy Power Delivers Superior Live Sports Betting Experiences with Dolby
Get access now
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Resources
Market research report: The State of Cross-Platform Video Playback 2025
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Market research report (2nd Edition)

The State of Cross-Platform Video Playback 2025

Discover the latest trends in cross-platform video streaming with insights from over 50 industry experts, including video engineers, business owners, heads of streaming, and executives. Learn about the best practices and innovations shaping the industry today!

2025MarketResearchReport_StateofCrossplay_Cover

Why download this report?

Get the latest updates on cross-platform playback support and understand the challenges that lie ahead.

Learn how video players are evolving to become the core of viewer engagement, driving new experiences and business growth.

Learn how to balance ads with viewer engagement and increase ad revenue.

Discover best practices for streamlining video player maintenance, setting more resources aside for innovation.

Who should read this report?

Whether you’re a video engineer, business lead, streaming project manager, or hold another role in the sports, media, and entertainment industry, this report is packed with valuable insights to refine your streaming strategy and stay ahead in the competitive landscape.

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