WHY DOLBY OPTIVIEW ADS
Built for live sports monetization
By combining server-side and server-guided ad insertion, Dolby OptiView Ads gives you personalized ad experience and global scalability.
Engage fans
Keep viewers connected to the live action with companion ad formats that don’t interrupt the live experience.
Personalize at scale
Deliver relevant ads to the right viewer across the globe. Scale to millions with ease.
Maximize revenue
Improve eCPM, expand ad inventory, and extend monetization reach across devices.
Dolby OptiView Certified as Google Ad Manager Technology Partner
“Dolby’s technical expertise and high-touch partnership team make our collaboration productive and, frankly, delightful! We expect to collaborate with Dolby across multiple frontier products in the future.”
Lemu Coker, CTV Ecosystems Partnerships Manager at Google
Maximize your ad revenue
Customers using Dolby OptiView Ads see a significant boost in KPIs
Enable novel ad experiences
Transform your viewers’ ad experience through innovative and non-intrusive ad formats.
L-shape ad experience
Double-box ad experience
Overlay companion ad experience
Background ad experience.
Server-guided ad insertion
The future of ad insertion
Dolby OptiView Ads uses server-guided ad insertion to maximize fill rates
and ad revenue while ensuring an engaging viewer experience.
Go Beyond Ads
Engage your fans like never before
Dolby OptiView Ads isn’t just for ads. It can be used to seamlessly integrate multiple content streams, enhancing the overall viewing experience. The versatility of the product opens up new possibilities for live sports fan engagement.
One platform, every chapter of the live sports experience
Each product powers a part of how the live experience reaches your fans, working independently or together.
Explore more content about Dolby OptiView Ads
Why SGAI is designed for low latency streaming
For live sports streaming providers, monetization is key—and ad insertion plays a major role in making it …
How Server-Guided Ad Insertion (SGAI) drives higher ad revenue in live streaming
In this blog post, we’ll explore the key advertising performance metrics—like eCPMs, fill rates, and more—that show …
What is SGAI (Server-Guided Ad Insertion) in streaming?
Server-Guided Ad Insertion (SGAI) is an advanced ad-insertion technology that combines elements of both Client-Side Ad Insertion …
Ready to rethink your ad breaks?
Let’s talk about what Dolby OptiView Ads can do for your next live event.
FAQs
Both SGAI and SSAI. SGAI is the primary method for maximizing ad performance, while SSAI extends reach to devices.
Yes. Dolby OptiView Ads works independently of Dolby OptiView Player and integrates with any standards-compliant player. No dependencies.
Dolby OptiView Ads ensures ad requests are made only when there’s a high likelihood the viewer will actually watch, which drives higher fill rates and reduces wasted impressions. Combined with personalized ad targeting and improved viewability tracking, this lifts eCPM through both better delivery and higher-value placements. The result is stronger ad performance and more revenue per session.
