Tealium on Web

Tealium is a tag management system and offers integrations with Google Analytics, Adobe Analytics, and others.

Tealium can be implemented on top of THEOplayer as a custom analytics integration.

Refer to the article on building a custom analytics integration for more information on how to build an integration on top of THEOplayer.

Connecting Tealium to THEOplayer

The Tealium documentation includes articles that describe:

• How to install Tealium for JavaScript.
• How to implement tracking, but also mentions that "video tracking often requires a custom solution coding to the specifications of the video platform API".
• Basic video tracking on the data layer.
• An introduction to the Data Layer.

For other platforms, refer to the documentation at https://docs.tealium.com/platforms/.