# Tealium on Web

Tealium is a [tag management system](https://tealium.com/resource/fundamentals/what-is-tag-management/) and offers [integrations](https://tealium.com/integrations/) with [Google Analytics](https://tealium.com/integrations/google-analytics/), [Adobe Analytics](https://tealium.com/integrations/adobe-analytics/), and others.

Tealium can be implemented on top of THEOplayer as a custom analytics integration.

Refer to the article on [building a custom analytics integration](https://optiview.dolby.com/docs/theoplayer/how-to-guides/web/analytics/custom-analytics-integration.md) for more information on how to build an integration on top of THEOplayer.

## Connecting Tealium to THEOplayer

The Tealium documentation includes articles that describe:

* [How to install Tealium for JavaScript](https://docs.tealium.com/platforms/javascript/install/).
* [How to implement tracking](https://docs.tealium.com/platforms/javascript/track/), but also mentions that "video tracking often requires a custom solution coding to the specifications of the video platform API".
* [Basic video tracking](https://docs.tealium.com/platforms/getting-started-web/data-layer/definitions/basic-video-tracking/) on the data layer.
* [An introduction to the Data Layer](https://docs.tealium.com/platforms/getting-started-web/data-layer/an-introduction-to-the-data-layer/).

For other platforms, refer to the documentation at <https://docs.tealium.com/platforms/>.